We've supported ContentGecko since 2021 and have seen firsthand how committed they've been to building something that actually works.
Every founder talks about product-market fit.
Very few are willing to do what it actually takes to get there.
Over the past year, the founders at ContentGecko did exactly that — iterated fast, killed what didn’t work or scale, and built what the market truly wanted.
They didn’t raise a round.
They didn’t scale prematurely.
They didn’t delegate the hard parts.
They stayed close to the customer, owned the work end-to-end, and built a product that now shows real pull, not push.
It’s not full product-market fit — but it’s working better than anything before.
And this time, it’s building real momentum.
ContentGecko had spent years trying to find the right shape:
From SEO tools to service-based models — everything sounded promising, but none of it stuck. The early versions didn’t work — or scale.
By early 2024, they were still requiring too much from clients. Results were good, but usage dropped. Clients got overwhelmed. Even with strong outcomes, feedback often sounded like:
“This was nice, but I probably could’ve done it myself.”
That was the moment they made the call:
So they rebuilt the core.
A 90% automated SEO engine that:
No homework. No waiting. No complexity.
To make that shift, they were willing to lose revenue.
MRR dropped from €13K to €7K as they let go of clients who didn’t fit.
But by the end of the year, MRR had recovered to €14K — and this time, the base was stronger.
But more important than metrics — the product began to run without founder bottlenecks.
And clients began to stay, refer, and grow without needing to be convinced.
Because they did what most don’t:
While others tried to grow their way out of uncertainty, they narrowed in.
They didn’t chase scale. They chased repeatability.
And they earned back momentum by getting brutally honest about what was actually working.
Gecko didn’t just improve the process — it replaced the old one. Instead of hiring SEO specialists or agencies at €5,500/month for 5–7 articles, clients now pay €390/month for unlimited, fully written and published content. That’s a 93% cost reduction, with articles costing €7–15 instead of €1,100. One client replaced years of manual SEO planning by identifying 300+ high-impact articles in weeks. Gecko isn’t a tool — it’s a team replacement that delivers faster, cheaper, and better results.
They could’ve scaled earlier, raised faster, hired more.
Instead, they did the harder thing — they fixed the core.
That’s why it’s working better now.
